LEDon is a mobile application designed to empower consumers by providing in-depth information about the ingredients in the products they use. By simply scanning a product’s label with their camera, users receive detailed insights into the positive and negative effects of individual ingredients, helping them make informed, health-conscious purchasing decisions. LEDon’s mission is to promote ingredient transparency, simplifying the often confusing and technical product labels into clear, actionable insights.
With key features like customizable ingredient filtering, user-generated reviews, and a product rating system, LEDon creates a more transparent and personalized consumer environment. Users can filter products based on specific criteria, such as avoiding allergens, synthetic chemicals, or selecting vegan and organic options. This ensures that consumers not only get accurate and up-to-date information, but they can also tailor their experience to match their personal needs and preferences.
Beyond being a tool for personal use, LEDon also acts as a community-driven platform. Users are encouraged to share their experiences, rate products, and offer feedback on ingredient safety. This collaborative environment fosters a space where consumers can educate one another, share knowledge about product safety, and promote awareness of potentially harmful ingredients. The in-app product rating system helps users easily identify products that align with their values and health priorities, creating an informed shopping experience.
LEDon empowers consumers to take control of their health and well-being by providing reliable data and insights at their fingertips. Whether avoiding harmful ingredients or finding products that align with ethical and health standards, LEDon simplifies the decision-making process. Our app not only serves as a guide for safer product choices but also encourages users to be proactive in educating others about the benefits, risks, or concerns related to various ingredients.
Scan, Learn, and Decide Smarter.
Problem Description
-
74% of consumers want ingredient transparency (Source: Label Insight 2023 Consumer Survey)
-
60% of consumers find product labels confusing (Source: Nielsen's Global Ingredient Study 2023)
-
45% avoid purchasing products with unfamiliar ingredients (Source: Label Insight Ingredient Confusion Survey)
-
85% prefer apps that offer clear ingredient information (Source: Mintel’s Global Beauty Trends 2023)
-
Brands lose $3.6 billion annually due to returns (Source: Business Insider 2023 Report)
-
30% of consumers report allergic reactions to unknown ingredients (Source: American Academy of Dermatology (AAD) 2023)
-
65% would pay more for transparent labeling (Source: Nielsen's Global Responsibility Survey 2023)
-
50% of clean beauty product users check ingredients regularly (Source: Statista 2023 Clean Beauty Trends)
Our Solution
-
Ingredient Transparency: LEDon provides clear and concise information for every ingredient, solving the problem for the 74% of consumers who demand more transparency.
-
Label Simplification: Our app translates confusing scientific labels into easy-to-understand terms, addressing the issue faced by 60% of users who find labels hard to interpret.
-
Product Filtering: Users can filter out unwanted ingredients (e.g., allergens, synthetic chemicals), which resolves concerns for the 45% of consumers who avoid unfamiliar ingredients.
-
Accurate Information: LEDon guarantees reliable and up-to-date data, eliminating misinformation that impacts 40% of health-conscious consumers.
-
In-App Reviews: With a built-in review system, users can share their experiences, supporting the 85% who prefer apps that provide clear product info.
-
Avoiding Harmful Ingredients: Alerts for dangerous or allergenic ingredients prevent the 30% of consumers from suffering allergic reactions.
Key Features
-
Camera-based ingredient scanning
-
Detailed ingredient analysis (benefits and risks)
-
Customizable filtering (vegan, organic, allergen-free, etc.)
-
User reviews and comment sections
-
Product rating system
-
Save favorite products and ingredient lists
-
Notifications for harmful ingredients or recalls
Market Opportunity
-
Global Health and Wellness Market Growth
-
Valued at $4.24 trillion in 2023, with a projected CAGR of 5.5% through 2027. Increasing demand for transparency, safe ingredients, and health-conscious product selections.
-
Consumer Preference for Natural and Organic Products
-
63% of global consumers prefer products free from synthetic ingredients and allergens. Market for natural and organic beauty and personal care products is expected to reach $54 billion by 2025.
-
Growing Label Transparency Awareness
-
74% of consumers demand more transparency from brands. Increasing regulatory pressure on companies to provide clearer ingredient information.
-
Increased Use of Health Apps
-
85% of users prefer apps that provide clear product information, reviews, and safety alerts. The global health and wellness app market is expected to grow from $37 billion in 2022 to $90 billion by 2026.
-
Allergy and Sensitivity Concerns 30% of consumers are actively seeking products that avoid allergens or harmful ingredients.
-
Rising demand for personalized filtering features in product selection to avoid health risks.
Market Evaluation
Total Addressable Market (TAM):
-
$6 Trillion – Global health and wellness market by 2025.
-
Represents all consumers seeking transparency in product ingredients across various categories (cosmetics, food, household products).
Serviceable Addressable Market (SAM):
-
$300 Billion – Health-conscious consumers in key regions (North America, Europe, Asia) actively using apps for ingredient transparency.
Serviceable Obtainable Market (SOM):
-
$15 Million – Realistic capture of market within 2-3 years through targeted marketing, partnerships, and user growth.
Competitors
Think Dirty:
-
Focuses mainly on cosmetics, providing ratings based on ingredient safety.
Yuka:
-
Primarily focuses on food and cosmetics, analyzing health impact based on ingredients.
GoodGuide:
-
Covers personal care, household, and food products with a focus on health, environment, and society.
How We Stand Out:
-
User-Focused Design with Enhanced Filtering Options
More comprehensive filtering by ingredient categories (allergens, chemicals, additives) for personalized user experience.
-
Positive and Negative Ingredient Highlights
Unlike competitors, we emphasize both the benefits and risks of ingredients, helping users make more balanced decisions.
-
Built-in Community for Reviews and Discussions
Foster a more engaging experience by allowing users to share reviews, discuss products, and ask questions directly within the app.
-
Broader Product Categories
-
Expanding beyond cosmetics to include food, cleaning products, and other household items, offering a more diverse range of information. Reliable and Transparent Data
-
Focus on providing fact-checked, up-to-date information, offering an extra layer of trust that distinguishes us from apps with limited data validation.
Business Model
-
Freemium model: free app access with premium features for advanced filters, detailed ingredient breakdowns, and personalized recommendations.
-
Affiliate partnerships with ethical brands
-
Advertisements for clean, safe products within the app
-
Premium subscriptions for advanced insights and ad-free experience
Funding Requirements
-
Budget: $600,000
-
Period: 9 months
Use of Funds:
-
60% Product Development and Engineering.
-
30% Marketing and Customer Acquisition.
-
10% Legal, Compliance, and Admin.
